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Liquifi is joining Coinbase: A new chapter for token infrastructure

Robin Ji
Robin Ji
Robin Ji
Robin Ji
CEO & Co-Founder at Liquifi
Liquifi is joining Coinbase: A new chapter for token infrastructure
Key takeaways

Liquifi is joining Coinbase: A new chapter for token infrastructure

We’re thrilled to announce that Liquifi has been acquired by Coinbase.

Four years ago, we started Liquifi to make it easier for crypto companies to manage and distribute tokens with confidence. We saw founders and operators struggle with fragmented tools, legal overhead, and compliance challenges. So we built what we wished existed—a reliable token management platform that works at the speed of crypto.

Our belief was simple. Every modern organization launching a token should have the same level of infrastructure as companies issuing equity.

From spreadsheets to a system of record

In the early days, we focused on solving foundational problems: vesting schedules, investor lockups, legal agreement automation, and compliance workflows. These might seem operational, but they’re critical. And when done right, teams move faster, avoid costly mistakes, and build trust with their stakeholders.

Over time, we worked closely with industry leaders to raise the bar for how tokens are launched and managed. Today, protocol teams from Uniswap, Optimism, Ethena, Zora, and 0x rely on Liquifi for their token operations. We’ve helped teams navigate everything from simple wallet address tracking to high-stakes, complex, global distributions.

Growing with the ecosystem

As the industry matured, so did our platform. We expanded support for new entity structures, international foundations, and the latest blockchains. We added compliance automation, customizable legal docs, and integrations with custodians and wallets.

What started as a product for managing token grants evolved into a system for the end-to-end token lifecycle. From serving early-stage founders to now supporting a full suite of operators and executives, including CFOs, COOs, General Counsels, HR leaders, and more.

Joining Coinbase

Coinbase has long been the gold standard for secure, compliant crypto infrastructure for our industry. From day one, we’ve shared the same obsession with customer success, trust, and scalability. This partnership is a natural fit. It gives us the resources and reach to accelerate the future of onchain organizations and capital markets.

Together, our teams will continue building the most complete pre- and post-launch token management stack in the industry. Whether you’re distributing investor tokens, managing employee vesting, or adapting to new regulations across jurisdictions, we’ll make sure it’s handled.

What’s next?

If you’re our customer, nothing changes today. Your account stays active. Support stays the same. Our product continues to improve and will only get better from here.

We’re still in the early stages of how crypto organizations manage ownership and capital. While we’re proud of the foundation we’ve built at Liquifi, we know the next chapter will demand just as much innovation. We plan to move faster, not slower, as we evolve the platform.

Our roadmap will continue to be shaped by our customers—both current and new—and by our core belief that compliance, automation, and security are essential for better token infrastructure.

Thank you

To our customers, partners, advisors, and early supporters: thank you. You’ve believed in us from the very beginning and helped shape Liquifi into what it is today.

To the Liquifi team, past and present, thank you for your incredible passion and dedication. You made this journey possible. 

We’re excited to keep building for you, now with Coinbase by our side.

– The Liquifi Team

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Robin Ji
Robin Ji
·
CEO & Co-Founder at Liquifi
Token Vesting and Compensation Guru

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